Moving the Lighting Market and Shifting Behavior
In less than three years, the Reduced Wattage Lamp Replacement initiative succeeded in moving the market from 10–15 percent low wattage (LW) market share to roughly 52 percent.
In less than three years, the Reduced Wattage Lamp Replacement initiative succeeded in moving the market from 10–15 percent low wattage (LW) market share to roughly 52 percent.